The Event
Now in its 44th edition and organised by Fiera Milano, Host stands as the world’s leading platform for technologies, products, formats, and services dedicated to professional hospitality, out-of-home experiences, and food retail. The 2025 edition is scheduled to take place from 17th to 21st October at Fiera Milano.
Host 2025 will provide a comprehensive overview of innovation in the industry, combining a broad vision with in-depth exploration across individual sectors. These are grouped into three main macro-areas, organised by supply chain affinity: Food Service Equipment and Bakery-Pasta-Pizza; Coffee-Tea, Bar-Coffee Machines-Vending, Gelato-Pastry; and Tableware-Technology-Contract Furniture.
This edition will feature a true hub of the Art of Baking, with a refreshed MIPPP – Milano Pane Pizza Pasta. Thanks to the partnership with the SIPAN Consortium, the show will be enriched by the participation of leading Italian manufacturers of bakery equipment. A brand-new feature, Bakery Square, will act as a dedicated arena for training sessions, events, competitions, and workshops aimed at promoting the culture and craft of baking. Host Milano will also be home to the prestigious Panettone World Championship and the European Pizza Championship.
The sectors covering the coffee and bar world will together form the SIC – International Coffee Exhibition, a globally recognised hub where all major players in the supply chain – from green bean to finished cup – will be represented. This year, SIC proudly welcomes back the World Barista Championship, the most prestigious international competition for baristas, returning to Milan.
The Exhibitors
As of today, over 1,600 companies have already registered. International brands make up 44% of the total, with exhibitors from more than 50 countries. There is particularly strong representation from Europe, notably Germany, Spain, France, Switzerland, the Netherlands, and the United Kingdom. Also noteworthy is the growing presence of companies from North and South America and Japan.
The Buyers
More than 700 highly profiled hosted buyers are expected, arriving from around 75 countries. Key target sectors include: distributors, retailers, exporters/importers; restaurants, food service and out-of-home catering; retail and large-scale distribution; hospitality businesses; shopping centres and locations; as well as chefs, industry professionals and consultants.
Partnerships and Events
Host 2025 will come alive with a vibrant programme of international events, showcases and competitions, many of which are made possible through collaborations with some of the most respected industry associations, both Italian and international. Below is a selection of highlights by sector:
Coffee Area:
World Barista Championship, curated by SCA – Specialty Coffee Association and WCE – World Coffee Events; Gran Premio della Caffetteria Italiana (Grand Prize of Italian Coffee Making), by AICAF – Italian Academy of Coffee Masters and ALTOGA – National Association of Coffee Roasters and Importers and Food Wholesalers; Lags Battle Italy / World Lags Battle, by Latte Art Grading System and ALTOGA – National Association of Coffee Roasters and Importers and Food Wholesalers; Moka Challenge, organised by AICAF – Italian Academy of Coffee Masters and ALTOGA – National Association of Coffee Roasters and Importers and Food Wholesalers.
Bakery Area:
Bakery Square, in partnership with the SIPAN Consortium and other trade associations; Fermenti di Sapienza, with the participation of international Richemont Clubs; Panettone World Championship, curated by the Academy of Masters of Sourdough and Italian Panettone; Bread and Well-being, organized by the Bakers’ Association of Confcommercio Milano; European Pizza Championship, organized by the magazine Pizza e Pasta Italiana, Show-cooking sessions curated by A.P.Pa.Fre. – the Association of Small and Medium Producers of Pasta.
Professional Catering Area:
Smart Food – Smart Chefs – Smart Future, presented by APCI – Italian Professional Chefs Association; FIC Academy, by the Italian Chefs Federation (FIC).
Smart Label – Host Innovation Award
Now in its seventh edition, the Smart Label – Host Innovation Award is an initiative promoted by Host Milano and Fiera Milano, in partnership with POLI.design and under the patronage of ADI – the Association for Industrial Design. The award recognises products and solutions that stand out for their functionality, technological innovation, environmental sustainability, ethical impact, or social value, across three distinct categories: the Smart Label is awarded to products with a particularly distinctive innovative content; the Innovation Smart Label goes to solutions that break away from established trends to push the boundaries of the industry; and the Green Smart Label highlights products that demonstrate outstanding eco-sustainability.
The competition is open exclusively to exhibiting companies, and applications can be submitted until 30 May 2025. Over the course of the six previous editions, more than 950 entries have been received, resulting in 280 award-winning products.
The Companies
Among the many prominent exhibitors already confirmed across the various sectors, a few highlights include:
Foodservice Equipment: Aligroup, Angelo Po, Baldassarre Agnelli, CFS Brands, Dynamic, Fagor Industrial, Fimar, Fri-Jado, Hatco, Meiko Maschinenbau, Mkn Maschinenfabrik, Nilma, Oscartielle, Pacojet, Rational Italia, Sirman, Smeg, The Middleby Corporation, True Refrigeration Europe, Unox, Winterhalter Italia, Krupps, Della Marta. Bakery: Agugiaro & Figna, Cuppone, Esmach/Bongard, Escher Mixer, Imperia & Monferrina, JAC, Moretti Forni, Petra/Molino Quaglia, POLIN, Ramalhos, Salva Industrial, Tagliavini, WAICO, Wiesheu. Coffee / Tea: Caffè Carraro, Caffè Cagliari, Caffitaly System, Covim, Goglio, Gruppo Gimoka, I.M.A., Imperator, Le Piantagioni Del Caffè, Kimbo, Caffè Borbone, Lollo Caffè, Caffè Toraldo, Essse Caffè, Julius Meinl, Caffè Bonomi, Caffè Musetti; Bar / Coffee Machines: Bianchi Industry, Bunn-o-matic, VEA Group, Eversys, Evoca, FAS, Fiorenzato, Franke Coffee Systems, Cimbali Group, Gruppo Ryoma, Gruppo SEB (WMF, Schaerer), La Spaziale, Marco Beverage Systems, Sanremo, Scotsman ICE, Simonelli Group, Wega, Thermoplan; Gelato / Pastry: Babbi, Bravo, Ciam, Criocabin, Aromitalia, Frigomeccanica, Isa, Epta, Ugolini, Pavoni, Martellato, Vaihinger, Eurovo, Jordao Cooling Systems, Lacteos, Silikomart, Pomati, Telme; Furniture: Pedrali, Calligaris, Nardi, Ke Protezioni Solari, Indel B, Tecnoarredamenti, Costa Group, Ethnicraft, Kave Home, Simmons, La Bottega dell’Albergo, Gamba, Dorelan, Amonn, PRIMA, Parotex; Tablewear: Abert/Broggi, Arcturus Group, Bormioli Luigi, Degrenne, MEPRA, RAK Porcelain, RCR Cristalleria Italiana, REVOL, Rivolta Carmignani, Rosenthal, Robbe & Berking. Sambonet, Serax, Steelite International, Tognana, WMF Professional.
Host will take place at Fiera Milano from 17th to 21st October 2025.
For the latest updates, visit: host.fieramilano.it