Penderyn Distillery has just landed one of its rarest releases to date, with just 420 bottles of its 25-year-old Welsh single malt whisky available worldwide at £1,200 per bottle, as interest in ultra-aged and collectible spirits continues to rise.

The release arrives at a time when the economics of rare whisky are becoming increasingly compelling for collectors and investors alike. According to Dataintelo, the global super premium whiskey market was valued at $12.8 billion in 2025 and is forecast to reach $24.6 billion by 2034, growing at a CAGR of 7.5 percent. Within that market, the 21-years-and-above segment is projected to be the fastest-growing age tier, expanding at 9.4 percent CAGR through 2034.

Against that backdrop, Penderyn’s 25-year-old expression enters the market with the kind of scarcity that drives both desirability and long-term value. With only 420 bottles in circulation, the release is aimed squarely at collectors who value age, provenance and rarity in equal measure. Interest is already building around the lowest-numbered bottles, with Bottle 1 from Barrel 1 understood to be attracting valuations of more than £6,000.

Stephen Davies, Chief Executive of Penderyn Distillery, said: “This 25-year-old release is a landmark moment for Penderyn. It reflects the patience, craft and confidence required to bring a whisky of this age and quality to market, and it also demonstrates how far Welsh whisky has come in a relatively short time.”

He added: “Collectors today are looking for more than scarcity alone. They want authenticity, heritage, exceptional liquid and a story behind the bottle. This release brings those elements together and gives Penderyn a powerful statement in the ultra-premium whisky space.”

The commercial logic behind the release is clear. Dataintelo reports that single malt accounted for 38.4 percent of the super premium whiskey market in 2025, making it the largest product segment, while specialty stores led distribution with a 36.4 percent share and online sales are projected to grow at an 11.2 percent CAGR through 2034. Those figures point to a luxury drinks market increasingly shaped by informed buyers, curated retail and digital discovery.

For Penderyn, the arrival also reflects the strength of the brand’s wider growth story. The distillery marked its 25th anniversary in 2025 with more than 140 international awards, exports to over 50 countries and production capacity of up to 2.3 million bottles annually across its three distilleries in Penderyn, Llandudno and Swansea. Penderyn has described that as a 130 percent increase in production capacity in recent years.

That scale matters because mature whisky is a long-game business. Dataintelo notes that supply constraints are structural in older whisky because distilleries must commit stock decades in advance, creating natural scarcity for 21-year-old and older expressions. In other words, bottles reaching shelves today reflect production decisions made in the early 2000s or earlier, which is one reason well-aged whisky commands such a premium.

Penderyn’s distinct production style also strengthens its position in that space. The distillery uses its unique Faraday still to create a light, fruity and flavoursome spirit, with new make produced at around 92 percent ABV before maturation and reduction. That elegant house style, combined with long maturation and careful cask management, has helped Penderyn carve out a clear identity in a category traditionally dominated by Scottish and Irish names.

As a Welsh producer, Penderyn carries another important point of difference. The company was founded in 2000 and is widely described as the first distillery in Wales for more than 100 years, helping revive Welsh whisky production on a commercial scale. Today, with exports spanning key markets including France, Germany, the USA, Ukraine and China, Penderyn is part of a broader world whisky conversation that increasingly rewards originality as much as heritage.

Davies said: “Penderyn has always believed Welsh whisky could stand confidently on the world stage. Releases like this 25-year-old show that Wales can compete in the rarest and most prestigious end of the market, not only in terms of quality but in collectability and global appeal.”

With only 420 bottles available at £1,200 each, and with collector attention already focusing on the most sought-after editions, Penderyn’s new 25-year-old release captures the economics of modern luxury whisky in one bottle: limited supply, long maturation, global demand and a fast-rising reputation for Welsh single malt.

Milan, 27 July 2026 – HostMilano, the world’s leading exhibition for hospitality, foodservice and food retailcontinues to strengthen its international presence through strategic partnerships with leading industry organizations. Following the successful debut of Host Arabia in the Gulf region last December, Fiera Milano is now bringing the Host brand to North America through a partnership with NAFEM (North American Association of Food Equipment Manufacturers), one of the sector's most influential associations.

The collaboration gives rise to Host America, a new platform designed to connect international companies with the world's largest professional hospitality market. The event will take place in Orlando, Florida, from 11 to 13 February 2027, at The NAFEM Show—North America's premier trade events for foodservice equipment. By combining the international reach of the Host brand with NAFEM's deep roots in the U.S. market, the partnership creates new business opportunities and offers exhibitors direct access to a highly qualified audience of buyers and industry professionals.

The United States: The World's Most Dynamic Market

The United States continues to confirm its position as the world's most attractive market for the sector. According to exclusive ExportPlanning analyses conducted for the Host Milano Observatory, U.S. imports across Host's core sectors increased from €22.5 billion in 2019 to €24.8 billion in 2025 and are forecast to approach €27 billion by 2029. Growth is being driven primarily by demand for professional equipment for gelato, coffee and bakery applications.

Within this landscape, Italy occupies a position of outstanding importance. ExportPlanning estimates that Italy is now the United States' seventh-largest global supplier and the largest supplier within the European Union. Italian exports to the U.S. rose from €395 million in 2019 to €689 million in 2025, representing a compound annual growth rate (CAGR) of 9.7%. Italy's strongest market penetration is in bakery and pastry equipment, where it accounts for 28% of U.S. import demand. Even more remarkable is the performance of gelato equipment and refrigeration technologies: between 2019 and 2025, Italian exports quadrupled from €71 million to €286 million, achieving an average annual growth rate of 26.1%—more than twice the already robust pace of overall market growth.

Host America: Showcasing the Industries Driving Growth

Host America will spotlight the sectors in which Made in Italy represents the highest standards of technological excellence and innovation: Coffee equipment and vending technologies, Gelato equipment and refrigeration, Furniture, tableware and hospitality design, Bakery and pastry equipment. These four product sectors represent key pillars of the professional hospitality industry and are currently benefiting from sustained structural growth in the U.S. market.

With Host Arabia and Host America, Fiera Milano has launched a strategic international expansion of the Host brand into the world's highest-potential markets. Together with Milan, Riyadh and Orlando create a complementary network of international events that leverages the unique opportunities offered by each regional market while further strengthening HostMilano's position as the world's leading trade show for professional hospitality, foodservice and food retail.

Host America will take place in Orlando, Florida, from 11 to 13 February 2027, at The NAFEM Show.

The 44th edition of Host Milano will be held at Fiera Milano from 22 to 26 October 2027.

For the latest updates, visit host.fieramilano.it or follow @HostMilano.

LOUISVILLE, Ky., July 27, 2026 /PRNewswire/ -- Some of the best conversations have always happened around the water cooler. Now, SVEDKA Vodka is putting a crystal-clear spin on the conversations and connections sparked there.

Following the debut of the world's first transparent canned vodka water, SVEDKA Vodka Water is taking its clearest innovation beyond the can with the launch of the SVEDKA Vodka Water Cooler. This limited-edition statement piece transforms the brand's transparent can into a larger-than-life conversation starter inspired by the cultural phenomenon of the water cooler, a longtime symbol of connection.

Standing more than five feet tall, the SVEDKA Vodka Water Cooler reimagines the traditional office water dispenser with an oversized glass replica of SVEDKA Vodka Water's transparent can replacing the standard blue water jug. The fully functional cooler delivers the classic water cooler experience with hot and cold drinking water from a built-in tank, while a side tap pours chilled SVEDKA Vodka Water directly from the giant can. A dedicated compartment stores additional SVEDKA Vodka Water cans, making the cooler the ultimate centerpiece for post-work happy hours, office celebrations, and anywhere people gather for a drink (and maybe a little gossip).

"The water cooler has always been where people connect and share what's happening," says David Binder, Senior Brand Director at SVEDKA. "When we introduced the world's first transparent canned vodka water, we challenged expectations around what a ready-to-drink cocktail could look like. The SVEDKA Vodka Water Cooler continues that idea by reimagining another familiar icon through the lens of transparency, creating something that's unexpected, undeniably SVEDKA Vodka Water and built to bring people together."

And who better to reinvent water cooler culture than actor and comedian Craig Robinson, whose time in one of television's most iconic workplaces made him no stranger to office chatter? Robinson is helping SVEDKA debut the Water Cooler by bringing his signature humor to the launch and surprising one of the five purchasers with a special experience.

"I've spent a lot of time around office water coolers. Trust me… nobody ever expects the water cooler to become the most talked-about spot in the office. Until now," Craig Robinson says.

Beginning July 31 at 9:00 a.m. CST, fans 21+ can enter via Flaviar at svedka.com/watercooler for the chance to purchase a limited-edition SVEDKA Vodka Water Cooler and an 8-pack of SVEDKA Vodka Water for $90. The entry window will remain open for one hour before five entrants are randomly selected and invited to complete their purchase.

Each SVEDKA Vodka Water Cooler purchase includes:

• One limited edition SVEDKA Vodka Water Cooler
• An 8-pack of SVEDKA Vodka Water
• Bragging rights as the owner of the coolest office upgrade of the summer

Plus: One of the five SVEDKA Vodka Water Cooler purchasers will get the ultimate office flex - a personalized video message from Craig Robinson delivered alongside their cooler.

SVEDKA Vodka Water delivers a light, clean drinking experience with just 90 calories, zero sugar, zero carbs and zero bubbles. Its fully transparent can reveals exactly what's inside. Made with real vodka and natural spring water. Available in Strawberry, Peach, Lime and Pineapple, SVEDKA Vodka Water is available now at retailers nationwide for consumers 21+. For more information, visit Svedka.com 

LOUISVILLE, Ky., July 24, 2026 /PRNewswire/ -- Old Forester, America's first bottled bourbon, today announced Triple Char Kentucky Straight Bourbon Whisky, the newest release in its limited 117 Series and the first Old Forester expression to be crafted entirely from whiskey distilled at Old Forester Distillery on Louisville's historic Main Street. 

The milestone marks a new chapter for the distillery, which since 2018, has welcomed bourbon fans from around the world while serving as a working distillery dedicated to producing the next generation of Old Forester whiskey. To commemorate the milestone, the bourbon was aged in barrels charred three times longer than traditional Old Forester expressions. The extended char intensifies the interaction between whiskey and oak, producing a rich, layered bourbon that reflects both the craftsmanship behind the spirit and the significance of the moment. 

"Triple Char is an exciting new chapter for Old Forester and our 117 Series," Assistant Master Distiller Caleb Trigo said. "Not only is it the first expression made entirely from whiskey distilled at our Main Street distillery, but the extended barrel char allows us to showcase that spirit in a completely new way. The result is a bourbon with remarkable richness, intense spice and a depth of oak that demonstrates both our heritage and our continued spirit of innovation."

Triple Char joins Old Forester's acclaimed 117 Series, a collection that highlights distinctive barrels, production techniques and experimental releases while showcasing the craftsmanship and innovation behind every bottle. First debuted in 2021, previous release expressions include 1910 Extra Extra Old, Whiskey Row Fire and High Angels' Share.

Release Details: 

• Expression: Old Forester The 117 Series, Triple Char Kentucky Straight Bourbon Whisky
• Proof / Alc. By Vol.: 115 /57.5%
• Size: 375 mL
• D.S.P.: KY-354
• Release Date: July 24, 2026
• Pricing: $64.99

Tasting Notes: 

• Nose – Pecan praline, crisp juicy apple and bright notes of stone fruit present with undertones of cardamom, honeysuckle and sweet leather.
• Taste – Buttery baked apple cobbler coats the palate while cinnamon spice and pepper add texture as notes of oak char lead to the finish.
• Finish – Rich oak leads the finish with soft leather and subtle hints of sweet licorice.

The limited release will be available at the Old Forester Distillery (119 W Main St, Louisville, KY 40202) and select Kentucky retailers. For more information on Old Forester, please visit OldForester.com.