NASHVILLE, Tenn., Dec. 9, 2025 /PRNewswire/ -- Old Hickory Bourbon (Old Hickory) announced the launch of its Hermitage Reserve 12-year-old Rye and 15-year-old Barrel Proof Whiskey releases today, inviting both collectors and new fans to experience the fullest depth of American whiskey. These age-stated bottles, crafted and rooted in over 150 years of tradition, demonstrate the brand's ability to continue thriving in the face of industry shifts and uncertainties.

After its founding in 1868 in Fayette County, Ky., Old Hickory outlived Prohibition and was revived by Publicker Distilling Co. in 1933; it was later purchased by R.S. Lipman Company in 2011.

"We know our fans want something with history and true depth," said Trisha Cancilla, vice president of marketing and brand strategy at Lipman Brothers and R.S. Lipman Company. "Our new 12 and 15-year-old releases bring the best of Old Hickory's tradition straight to your glass. We take great pride in the time and skill poured into every barrel. Each release reflects our belief that great bourbon is earned, not rushed."

The Old Hickory Hermitage Reserve 15-year-old Barrel Proof Whiskey greets you with bold aromas of butterscotch, cake batter and toasted marshmallow. The first sip reveals sweet spice and layers of brown sugar, leaving a long finish filled with hints of butter and waffle cone.

The Hermitage Reserve 12-year-old Straight Rye Bottled in Bond continues the line's reputation for rich taste and full-bodied character, featuring notes of caramel and vanilla, with aromas of nutmeg, cinnamon and mint. Both releases are crafted with patience and heritage, highlighting the careful work that sets Old Hickory Bourbon apart.

Old Hickory isn't stopping here. The new bottles join a family of standout releases, including Old Hickory White Label Straight Bourbon, Old Hickory Blended Whiskey and the limited-edition Hermitage Reserve 10-year-old Barrel Proof Whiskey. These bottlings are designed for both collectors and the curious, making their mark on a bourbon market where rarity, flavor and brand story hold more weight than ever.

"For us, whiskey is more than a drink; it's a legacy," Cancilla said. "These new releases are our answer to the call for quality and story, shared across the table and over the years."

For questions or more information about Old Hickory Bourbon, contact us at

MONTRÉAL, Dec. 8, 2025 /CNW/ - In response to Bill 11, which amends various provisions primarily for the purpose of reducing regulatory and administrative burdens, representatives of the spirits industry and the food retail sector welcome the government's willingness to simplify the regulatory framework, but deplore the fact that their request to expand the sale of ready-to-drink spirits in supermarkets and convenience stores was not accepted.

Currently, only spirit-based ready-to-drink beverages must be sold at the SAQ, while malt, wine, and cider-based beverages, despite having comparable alcohol content, are available in grocery stores and convenience stores.

This arbitrary distinction, based solely on the manufacturing process, deprives consumers of fair access and creates a major competitive distortion at the expense of spirits producers. Therefore, Spirits Canada, the Union québécoise des microdistilleries (UQMD), the Association des détaillants en alimentation du Québec (ADA), and the Retail Council of Canada – Quebec (RCC) are asking the Quebec government to promptly rectify this situation.

Clear support from Quebecers

A recent Léger poll¹ conducted on behalf of Spirits Canada reveals overwhelming support among Quebecers for the sale of ready-to-drink spirit-based beverages in grocery stores, supermarkets and convenience stores. Among consumers of these products, 91% of regular consumers and 77% of occasional consumers say they are in favour of this change.

"The message from Quebecers is very clear: they want choice, consistency, and fairness," said Cedric Salibi, Senior Vice President, Policy and Analytics at Spirits Canada. The alcohol content of ready-to-drink spirit-based beverages is comparable to that of other alcohol-based beverages and offers unparalleled diversity. It is time to modernize outdated regulations and allow the sale of ready-to-drink spirit-based beverages in grocery stores and convenience stores in Quebec." 

A fair measure to support local producers

The UQMD supports this reform, which would strengthen Quebec's domestic spirits sector and contribute directly to the economic vitality of the regions.

"According to a study² conducted earlier this year by the UQMD, the sale of ready-to-drink beverages in grocery stores and convenience stores would generate $15.1 million in additional revenue for our members," says its president, Nicolas Bériault. However, at present, ready-to-drink beverages with the same alcohol content are sold through two different sales channels simply because some are spirit-based and others are malt- or wine-based. It makes no sense: consumers buy a container and an alcohol content, not a list of ingredients. This kind of regulatory easing would offer a great opportunity to modernize an outdated law in our sector."

Strong support from the distribution sector

In addition to the UQMD, the two main retail trade associations have expressed their support for expanding their offerings to include ready-to-drink spirit-based beverages, in the same way as other categories of ready-to-drink beverages.

"Quebecers' shopping habits have changed over the past few years; this is the natural evolution of a vibrant market," explains Michel Rochette, President of the Retail Council of Canada - Quebec. The spirits segment has grown significantly, both in terms of quality and reputation, in Quebec and elsewhere in the country. In this context, it is only natural that grocery store offerings should adapt as well. The arrival of ready-to-drink spirit-based beverages would be a logical development of the current offering and would help to rectify a situation that has become difficult to justify.

Pierre-Alexandre Blouin, president and CEO of the ADA, is delighted that Quebecers are open to expanding the sales networks for these products. "If there is one type of business that listens to its customers' needs, it is grocery stores. The survey conducted for Spirits Canada confirms that consumers want greater and more convenient access to these ready-to-drink beverages, and as local stores, grocery stores are ideally suited to meet this demand."

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¹ Omnibus survey conducted online between September 12 and 14, 2025, among 1,072 Quebecers aged 18 and older.  The results were weighted according to age, gender, region, mother tongue, education, and household composition to ensure a representative sample. For information purposes, the maximum margin of error for a sample of 1,072 respondents is ±3%, 19 times out of 20.

² Doucet, E., & Laurin, F. (2025). Strategic Industry Diagnostic Report on Québec's Microdistilleries.

LOUISVILLE, Ky., Dec. 5, 2025 /PRNewswire/ -- Elijah Craig, the award-winning family of premium American Whiskeys, is proud to announce that Elijah Craig Barrel Proof Rye has been named Whisky Advocate's 2025 Whisky of the Year, topping the publication's coveted Top 20 list. This honor recognizes not only the exceptional quality of this inaugural Barrel Proof Rye release, but also Elijah Craig's continued leadership in defining excellence within American Whiskey. It also adds to Heaven Hill's distinguished barrel proof accolades, including Elijah Craig Barrel Proof Bourbon's Whisky of the Year win in 2017 and Larceny Barrel Proof's top ranking in 2020. Elijah Craig Rye is no stranger to the list—Elijah Craig Straight Rye debuted in the top ten in 2020 at No. 7—and this year's recognition marks the first time a rye whiskey has earned Whisky Advocate's highest honor, a historic achievement for both the brand and the category.

Released in September 2025 as the first Barrel Proof Kentucky Straight Rye Whiskey in the Elijah Craig portfolio, this inaugural release showcases the brand's signature balance of bold character, nuanced flavor, and uncompromising craftsmanship. Under the guidance of Master Distiller Conor O'Driscoll, the team selected barrels that delivered extraordinary depth and approachability. Aged 12 years and 3 months and bottled at 108 proof, this uncut, non-chill filtered expression quickly earned praise from whiskey enthusiasts and critics alike.

As someone who helped bring the Elijah Craig brand to life and guide its growth for decades, Max L. Shapira holds a uniquely personal connection to this milestone. "To have Elijah Craig Barrel Proof Rye recognized as Whisky of the Year during our 90th anniversary year is profoundly meaningful," said Shapira, Executive Chairman, Heaven Hill Brands. "For nine decades, our family has remained committed to elevating American Whiskey with patience, integrity, and a deep respect for tradition. This award is a remarkable tribute to the generations of craftspeople who have shaped Heaven Hill, and to the bright future of American Whiskey that we continue to build together."

Crafted to showcase Rye Whiskey in its purest form, Elijah Craig Barrel Proof Rye reveals aromas of baking spices, gingerbread, and molasses, followed by a complex palate of stewed fruits and cinnamon. The finish lingers with nutmeg and a generous burst of rye spice, delivering a warm, satisfying close that reflects its extended aging and meticulous barrel selection.

"We are honored to see Elijah Craig's first-ever Barrel Proof Rye recognized at the highest level," said Max Stefka, AVP Global Whiskey Brands for Heaven Hill. "To be chosen as Whisky of the Year is a proud milestone for our entire team and we thank Whisky Advocate for the recognition and the value they provide to all whiskey fans."

Batch A925 marks the beginning of a new chapter for Elijah Craig's Barrel Proof lineup and further expands the brand's commitment to offering whiskeys in their purest, most distinctive form. Elijah Craig Barrel Proof Rye is available nationwide in 750 ml bottles with a suggested retail price of $74.99.

Penderyn Distillery’s new Icons of Wales No.13, “Penderyn Bad Wolf”, steals the spotlight this winter, headlining the Welsh single malt’s festive range while bringing together icons from television, Welsh business, and the entire Penderyn team in a landmark Christmas celebration of creativity and craft.

At the recent 10-year commemorative celebration for Bad Wolf Studios - producers of his Dark Materials and global TV hits - national treasure Russell T. Davies, the creative mind behind Doctor Who, hoisted a dramatic bottle of Penderyn Bad Wolf centre-stage. Meanwhile, Penderyn’s COO Neil Quigley spoke with Jane Tranter and the original founders of Bad Wolf, uncovering the inspiration behind a decade of storytelling that has transformed Cardiff into a creative hub of the UK and beyond.

This special edition is more than a bottle: it’s a symbol of Welsh innovation, shaped by the collaboration between two of Wales’ most recognisable contemporary exports. For the first time, Penderyn’s craft and Bad Wolf’s cinematic spirit have bridged industries, linked in story and spirit by the Tregenna siblings - Jon and his sister Cath - whose family connections lie at the heart of both companies, exemplifying the power of homegrown Welsh exploration and accomplishment.

The whisky itself is a tale in a glass: a 10-year-old single malt, fully matured in Tawny Port pipes that previously held port wine for six decades, personally selected from Penderyn’s cellars by Bad Wolf CEO Jane Tranter and her team. It offers a sensory journey in true Welsh drama fashion - florals of orange blossom and rose petal unfold into fruitcake, fig jam, and stewed dark fruits on the nose. The palate delivers waves of marzipan, bittersweet marmalade and sea-salt caramel, leading to a long finish of dried apricot and gentle spice. 

This elegant, collector’s piece showcases the very best of Penderyn’s innovative distilling, with packaging depicting the legendary Bad Wolf in mid-howl - a bold tribute to Welsh creative energy.“The ‘Bad Wolf’ release is the most exciting bottling Penderyn has ever produced,” said Stephen Davies, CEO of Penderyn. “It fuses the dynamism of Welsh television with the subtle complexity of Welsh whisky, honouring both our team’s artistry and the explosive imagination of Bad Wolf Studios. 

To dedicate a 10-year-old whisky to mark ten years of storytelling feels absolutely right”. Behind the scenes, the making of Penderyn Bad Wolf was a labour of love for the entire distillery team. 

From master blender Aista Phillips - whose expertise shaped the spirit’s layered complexity - to design lead Lauren Tutssel - who conjured the dramatic bottle and packaging - every department contributed ideas, hours, and heart. Distillery staff say the project represents “everything they love about working for Penderyn: innovation, collaboration, and the ambition to put Wales on the global map.” 

Over a dozen behind-the-scenes interviews, the team shared stories of tasting trials, creative spark sessions, and meticulous cask selection, reflecting the project’s roots in both drama and distillation.

The Icons of Wales series, now on its thirteenth edition, has celebrated the likes of Bryn Terfel, Dylan Thomas, and Rhiannon, but staff say Bad Wolf is unique in uniting two living, vibrant Welsh companies and generations of creative talent. 

“Great things come to those who wait,” said Jane Tranter, who described how the whisky and studio matured together in parallel - a story in which both patience and passion paid off. 

Available to order online for £65 and set to headline Penderyn’s Christmas range at major retailers and partner stores, Penderyn Bad Wolf is anticipated to be one of the season’s most sought-after bottles - a must for collectors, fans of Welsh arts, and lovers of world-class single malt whisky alike.