ST. LOUIS, Aug. 26, 2025 /PRNewswire/ -- Just in time for fall, Rebel Bourbon introduced the latest addition to its highly acclaimed lineup – Rebel Butter Pecan Bourbon Cream. The perfect blend of Rebel's time-honored wheated bourbon and all-natural cream, Rebel Butter Pecan Bourbon Cream is bottled at 30 proof (15% ABV) and available in September in limited quantities at Bardstown, Kentucky-based Lux Row Distillers and retailers nationwide for a minimum suggested retail price of $19.99 per 750mL bottle.

"We used our award-winning bourbon for the foundation and gave it a unique twist to create Rebel Butter Pecan Bourbon Cream," said Rebel Bourbon Master Distiller John Rempe. "With a warm wheated finish, it's smooth enough to sip on its own or enjoy as a bold and decadent complement to coffee or Rebel Bourbon cocktails."

With buttery notes of sweet vanilla and roasted pecans, Rebel Butter Pecan Bourbon Cream opens with aromas of bourbon, cocoa and brown sugar followed by flavors of silky caramel and buttery pecan. The smooth finish includes notes of buttery pecans and toffee.

Rebel Butter Pecan Bourbon Cream is packaged in a striking black bottle with a golden-brown label featuring deep brown Rebel Bourbon lettering. To find Rebel Butter Pecan Bourbon Cream and other top-rated Rebel Bourbon products, use the product locator . For seasonal cocktail recipe ideas, follow on and or visit .

GATLINBURG, Tenn., Aug. 26, 2025 /PRNewswire/ -- The maker of , the most awarded moonshine and flavored whiskey brand in the U.S., and , the premium, 100% agave tequila known for its line of spicy infusions, today announced that its Board of Directors has appointed Michael Novy as Chief Executive Officer, effective immediately. Novy, a seasoned veteran with 35 years in the beverage industry, succeeds Robert Hall, who served as CEO since 2016 and was instrumental in guiding the company through a period of rapid growth and change. Hall will remain onboard for a period to assist Novy in making a smooth transition, before retiring and moving closer to his family in California.

With a deep understanding of the spirits market and a passion for building businesses, Novy steps into the CEO role for both the Ole Smoky and Tanteo Tequila brands with a wealth of experience and a bold vision for the future, including leadership roles at E&J Gallo, Constellation Brands and, most recently, the CEO of Calabasas Beverage Company, where he drove 818 Tequila to 30% growth last year and also led the Sprinter Vodka Soda business.

"We are pleased to welcome Mike Novy to Ole Smoky," comments Nick Hartman, Partner, Apax Partners LLP. "Mike's leadership, commercial skills and industry experience will further accelerate growth and help achieve even greater levels of success, leveraging the strong foundation built since the company's founding in 2010. I would also like to thank Robert for his significant contributions over the last nine and a half years as CEO."

Novy started his career at E&J Gallo, where he spent nearly 17 years, beginning as a Sales Representative and later assuming Vice President of Marketing and General Management positions. Next, he served as Division Vice President at Constellation Brands, where he worked closely with Southern Glazers Wine & Spirits, one of Ole Smoky's valued distributor partners, and was eventually promoted to General Manager of Constellation's spirits business, where he drove the turnaround of SVEDKA vodka from a 4% decline to 8% growth, as well as launched and managed several whiskey and tequila brands. Novy served as President of Casa Dragones Tequila for two years prior to creating and launching 818 Tequila.

"I'm honored to join Ole Smoky, a deeply authentic brand known for its extraordinary innovation and consumer engagement," said Novy. "I look forward to working with our talented team and industry partners to drive Ole Smoky and Tanteo to new levels of growth in the U.S. and around the world."

Novy earned his bachelor's degree from the University of Illinois and an MBA at Georgetown University. He currently lives in the Chicago area with his wife Karen and plans to relocate to the Sevier County area in East Tennessee — near the Ole Smoky headquarters — in the coming months.

For more information, please visit 

TORONTO, Aug. 26, 2025 /CNW/ - Lights, camera, action: for a second year, Campari returns with the Campari Negroni as the "Official Cocktail of the Red Carpet," in partnership with Toronto International Film Festival (TIFF). On the occasion of the festival's 50th edition, Campari brings its Red Passion to TIFF's guests as the brands collectively celebrate the best of Canadian and global cinema. The partnership represents a continuation of Campari's cinematic legacy, coming to life from September 4 until September 14 through the following festival experiences:

• Official Cocktail Partner of the TIFF Roy Thomson Red Carpet: Following last year's debut, Campari will roll out a show-stopping bar on the Roy Thomson Hall red carpet, which will host filmmakers and talent before their world premieres.
• Guests are encouraged to visit the South Fan Zone on the Red Carpet at the Roy Thomson Hall, to view pre-screening Campari toasts and insightful conversations on cinema.
• Campari is also proud to be the 2025 Title Sponsor for Collider Media's Cinema Center. Hosted throughout the festival in the Collider Media Studio and Sponsor Lounge, Campari's support provides a platform for memorable actor and filmmaker interviews and elevated film afterparties.
• Campari will feature the world-class bartending of Massimo Zitti, the co-founder of Mother Cocktail Bar and Campari's guest mixologist for opening weekend of TIFF. Zitti will bring his 20 years of hospitality experience to create signature Campari Negroni and Campari Spritz cocktails.

Campari will be curating additional events in partnership with Earls Kitchen + Bar, an official hospitality partner for TIFF 50. Celebrating the art of the aperitivo and culinary excellence, the partnership is represented by the Earls Director's Cut Martini, an exclusive TIFF inspired cocktail crafted with Campari and only available during the festival. This sophisticated, Campari-based creation captures the essence of cinematic brilliance, and will be served at Earls locations across Canada from September 1 until September 14.

Campari Canada General Manager, Doug Costantini comments on all Campari experiences for TIFF 50: "As long as there is a story to tell, Campari and TIFF agree, there is a movie to be made. The festival has brought the same Red Passion which Campari is inspired by to the heart of Toronto for 50 years, making our return as the Official Cocktail of the Red Carpet truly thrilling. We join TIFF and its guests in raising a glass to cinema, stories and unforgettable experiences to come."

For those interested in attending Canada's largest film festival, tickets can be purchased at . Campari and the Campari Negroni Ready-To-Serve are also available in-store and online with national beverage retailers, bringing the cinematic experience home. Please follow Campari's social media channels for further information:

#CampariCinema #WeAreCinema #TIFF2025 #TIFF50 #DrinkResponsibly

HAMILTON, Bermuda, Aug. 21, 2025 /PRNewswire/ --  proudly announces a striking new visual identity for its legendary bottle and packaging, marking the first design evolution since the number one super-premium tequila* was introduced to the world in 1989. 

On shelves now and rolling out across global markets this fall, this revitalized design will be reflected across the packaging and bottles of PATRÓN Tequila's core portfolio: , , , and . The same exceptional liquid remains inside the bottle, which will maintain its iconic bell-shaped silhouette and other signature principles that made the brand an icon. 

The enhanced jewel-like bottle design celebrates the natural heart of our product: the agave. Thoughtful references to the agave piña reflect the craftsmanship behind the brand, and a heightened focus on the iconic PATRÓN bee matches the spirit behind our unique blend of all-natural ingredients, time-honored tradition and artisanal approach to tequila making. Underscoring the brand's sustainability commitments, with the new design PATRÓN is reducing the average weight of bottles across all formats by 8%, contributing to an overall reduction in carbon footprint.

"This moment represents more than a redesign – it's a statement of brand leadership and everything that defines PATRÓN today," says Roberto Ramirez, Global Senior VP for PATRÓN and Agaves. "Each detail of this new bottle and packaging has been crafted to help visually define PATRÓN and set our tequila apart on the shelf, the way our liquid does inside the bottle. The result is a reimagined look that fuses PATRÓN Tequila's time-honored craftsmanship with our innovative and dynamic spirit, as we once more craft the future of super-premium plus tequila."

With each component thought out by strategic partner and global creative agency Servaire & Co, the new PATRÓN design highlights include:

• Bold new bottle inspired by the agave piña – the natural agave heart of our tequila – elevated by an embossed glass pattern on the jewel-like shape, reflecting nature and honoring our dedication to craftsmanship, while improving grip for bartenders
• Enhanced front label now features a three-dimensional, PATRÓN logo with the iconic bee emblem elevated to a luxurious gold finish
• Affixed neck collar with intricate filigree details in place of the original PATRÓN ribbon provides a visual representation of Mexican luxury with visual cues inspired by the filigree that adorns our distillery in Jalisco, Mexico.
• In an ode to the brand's dedication to keeping additives out of PATRÓN Tequila, the side of the bottle now proudly displays Master Distiller David Rodriguez's signature alongside the statement, "Handcrafted with Agave, Water and Time."
• Designed by Butterfly Cannon, our premium gift box refresh maintains the brand's iconic vibrant colors, but now with a white debossed octagon detail and QR code to signature cocktail recipes.

"For the first time in over three decades, we have engaged in a visual re-imagining of our iconic bottle and packaging that honors our icon while elevating it to represent the brand today and for the future," said Samantha Newby, Global VP PATRÓN, Innovation & Sustainability. "Every aspect of this bold design evolution is an homage to our handcrafted Mexican heritage and the details that go into making our exceptional artisanal tequila, from the new bottle shape inspired by the agave piña to the visual motifs that tie back to our Hacienda distillery in Jalisco, Mexico. Our bottle silhouette is instantly recognizable, and we're excited to bring new life to it."

This new chapter for this iconic brand represents a bold statement crafted to cement PATRÓN Tequila's position as today's undisputed leader in Mexican luxury spirits.

To keep up with PATRÓN Tequila's new journey, please visit and follow us on .

SALUD to PATRÓN Tequila's next chapter.